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nspired by west coast legends 2Pac, Too Short and E-40, Oakland, California's underground grinder, Kafani was able to spark his own flame back in 2007 by reigniting the focus on the Bay area with his catchy single; “Fast (Like A NASCAR)." The well received record helped land the independent artist a three-year, three album deal with Koch/E1; along with a ringtone distribution deal and a host of other opportunities. Moreover, "Fast (Like A NASCAR)” set the stage for Kafani’s solo debut, Money Is My Motivation. The momentum of the hit, coupled with the impact of Kafani’s natural-bred hustle gained him notoriety nationwide.
Before he was dubbed "Da Ice King," Kafani was hustling hard to get out the streets. "I was raised in the hood," confesses Kafani, "I came from the struggle. I was in the streets and made my way to college, although I didn't finish. Unfortunately I landed in prison for robbery; from Penn State to the pen." While in prison, Kafani began rapping, first calling himself the Baby Face Assassin; which eventually led to the start of his group BFA (Baby Face Assassins) in 2000.
With a past full of struggle, Kafani's perseverance and hard work led to a promising future. The budding music mogul set out to establish his own media and marketing enterprise, Ice King Music. "The purpose," states Kafani, "was to move away from traditional methods of promotion, and embrace the full capabilities and massive power of the internet." With this knowledge, Kafani's prudence proved to be dead on. In less than two years, his digital push garnered an excess of 11 million total plays between his two MySpace pages and thousands more uploads, followers, and friends on other social networking sites.
By 2008, Kafani's efforts had culminated features in an impressive variety of blogs (video and editorial), industry websites and mainstream network shows, including BET's "106th & Park" and "The Deal" as well as MTV Jams. In 2009, popular singles "Need Your Body" (ft. Bobby Valentino) and "Get That Dough" (ft. Gucci Mane and Dorough), landed spots on over 40 radio stations nationwide. The singles and the addition of solid iTunes sales, tens of thousands more free downloads, and several mixtapes, including Daily Bread, confirms Kafani has proven himself a commodity with rising stock value.
Now, Kafani's label, Ice King Music, has entered into a joint venture with indie powerhouse, BigCat Records; infamous for launching the career of notable artist, Gucci Mane. Kafani has joined the roster to release his second solo album; I.C.E. (I Create Envy). The first single from his anticipated album, "She Ready Now" featuring Aktual, has already started to grace airwaves and iPods across the nation, proving that Kafani has successfully elevated his sound beyond the Bay Area.
"The hyphy movement has died down. The Bay area sound has always been universal," says Kafani, "I'm not trying to glorify shooting and killing. I'm rapping about the good life and letting my fans know there is a way out. I'm not trying to sound like anyone else. I'm just Kafani."