We are the only Hip Hop based label that helps artists navigate the entertainment industry, but more importantly teaching them how to apply the original authentic Hip Hop philosophies to real world practice and thus their personal success. With crucial lessons studied, as provided and directed from Hip Hop's founding Pioneers like Kool DJ Herc, Afrika Bambaataa, The Teacha "KRS-ONE", The Temple Of Hip Hop, & Minista Zin One, we are presenting Hip Hop how it is suppose to BE!
We ARE Hip Hop!
For far too long now Hiphop has been going down a misguided path to commercialized cookie cutter antics. The Hip Hop Kulture as a whole has been ridiculed, mocked, and continually dismissed because of these antics that RAPPERS & EMCEES perpetuate. Today’s so called “RAPPERS” & “EMCEES” seem to have no clue about the heritage and l...egacy of this Kulture and only destroy the movement with their ignorance and greed for the limelight. They learn about the Hip Hop Kulture via mass media outlets and actually believe the propaganda that is being spoon fed to them article by article, video by video, commercial hit by commercial hit… only to become lambs getting led to the slaughter.
Now everyone is running around thinking they know the Hip Hop Kulture and how the music industry works because of what they learned from the PROPAGANDA outlets. These efforts have created the most damaging effect to the Kulture, which is a belief that the Hip Hop Kulture and Rap Music (only known as “The Industry”) are one in the same.
They are not…
Fortunately with Minnesota’s unique ability to isolate from certain cultural and societal changes we have been delayed in being completely assimilated in to the mainstream aka “The Industry”. So it would seem the battle lines have been drawn. We were handed this key outpost of the Hip Hop Kulture and have been carrying on its traditions, which are being exploited to extinction. This can not be allowed! This will not happen under our watch!
The time is now and the place is...