The Better Life Band (aka the BLB) was formed and developed in 2005 by co-founders Derek Ashby and Justin Upshaw. Taking a no holds barred approach to songwriting by focusing on the emotional form of each song they crafted, Derek and Justin began to develop a writing partnership that remains the backbone of how they apply songwriting today. Evoking emotions that send chills through your veins and keep your head bobbing and feet grooving, they pride their music on these principles. “We wanted to bring back the Rock n Roll style of writing that has inspired us throughout our lives and share it with the world around us.”
While working to assemble the ultimate band they’ve had the pleasure of playing with some of the most talented musicians in the Salt Lake Valley. They began playing before ever releasing a demo or album through their undying efforts, old fashion work ethic and word of mouth…marketing and great pictures go a long way!!! They quickly built a fan base that continues to grow everyday and became fan favorites in the local scene!
In March 2008 they released a 5 song ep, “The Better Life Band EP”, which they wrote, recorded, and produced entirely on their own. They found success locally with the album, on local Salt Lake City radio stations. In 2009 the band took things to the next level, by taking a new direction and evolution of music and began writing songs and working on their latest album “Diversified”. Neil Finch, a fellow musician and close friend, was added to rhythm guitar in early 2010 bringing new style to the band. “Diversified” (released in August 2010) is just that, a collection of songs that span many styles, while still keeping that good old Rock n Roll feel of music. They had the opportunity to work with many talented musicians on the album, adding to the success of “Diversified”. The album brought more airplay for the band with hits like, “Over Again”, “It’s Your Life”, “Open Your Eyes”, and “Starting Over”.
The BLB has had the privilege of opening for such acts as Pop Evil, Safetysuit, Tantric, Royal Bliss, Burn Halo, Adema , and The Dreaming just to name a few. They’ve long been a fan of helping out those in need and have done so through benefit shows like “Trolley Square Benefit”, Make A Wish Foundation, and Multiple Sclerosis benefit concerts. They’ve played close to 300 shows to date getting their music out to the world. They’ve made fans all over the world through music sales on various online sites, social media sites and getting their music out there by hitting the road.
They’re always setting new goals and reaching for a higher standard for their music and careers. Their ultimate goal is to put the best music out there with real emotion that connects the listener through every melody, rhythm, lick and beat. The Better Life Band is here to remind you that rock music is alive and well within them and is not going anywhere but up and out there!!! The world is the stage and they’re ready to rock it one at a time leaving their passion and emotion alive inside your hearts!