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"The August Name", as a band name, is inspired from a William Faulkner story entitled, "A Rose For Emily." The term, "The August Name", was used in the story and various other literature, to describe the "true name" of something/someone with the utmost respect. In context of the story, the elders and wisest amongst the town were referred to as, "The August Names" of the neighborhood. August, meani
ng "admired or dignified." They were the first and most respected people in the town.