James Lopez, better known by his stage name Big Lo (born October 9, 1982), is a Spanish-American Hip-Hop emcee and producer now residing in Pensacola, Florida. Big Lo’s music has been described as containing “a balanced number of samples to ride with his at times comical yet seriously hardcore flow.” (Duss Rodgers, The Music Biz Buzz) It has been further noted that within Big Lo’s music “realism and knowledge is delivered effortless with ever flowing cascades of fresh rhymes and cuts.” (HipHopHotSpot.com) Big Lo is best known for collaborations with underground Hip-Hop luminaries Vast Aire, Tonedeff, and Beretta 9/Kinetic 9 of Killarmy, his mixtape First Priority (2008) hosted by Shadyville/G-Unit’s DJ Epps, as well as his critically acclaimed live performances. Over the past five years Big Lo has performed all over the Southeast United States including stops in major markets including Orlando for Florida Music Festival in 2007 and 2008, Miami for Sony Music’s Krib.Tv, and Atlanta for the 2006 Revolution Break Battle. Additionally, in 2009 Big Lo rocked the Bowery Poetry Club in New York City for MEANY Fest and since has opened for Lil Kim and Nappy Roots at Pensacola’s Vinyl Music Hall. Considering Big Lo’s live performance, music critics have remarked, “Equipped with minimalist attire, the Pensacola artist fired machine-gun alliteration paired with Shakespeare- sharp depth of content that set fire throughout the venue’s performance room.” (Michael L. Smith, Take Cover and Shoot/Pensacola News Journal) Moreover, it was stated that, “He [Big Lo] had conviction in his eyes…standing out from today’s mainly commercial brand of Hip-Hop.” (Alicia Lyman, Orlando City Beat) Throughout his career Big Lo has released three studio albums (Where Am I Going?, Mindstate: Freedom, and The Plague) and has been featured on a multitude of mixtapes. Big Lo has also released videos for the songs “Come on Down” featuring DainjaRuss, “Good Music”, “More Like” featuring Tommy 2 Face, “Inception”, and “Peace is for Buddhists” featuring Inferno. He is preparing to release his fourth studio album, Magnum Opiates, in early 2013.