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If you want to make a name for yourself in the music business, you need one of two things - one heck of a good spin doctor spruiking your wares, or a sound that's distinctly your own.
Enter Rose Carleo, who throughout the course of a healthy career has proven her voice truly is her greatest PR.
Possessing a sound that combines elements of rock, blues and country, Rose has won over a wide cross-section of fans, including famed Australian music historian Glenn A Baker, who was so impressed with her track That Season Again, that he deemed it a must for inclusion on the 2012 compilation It's A Blues Thing: A Half A Century of Molten Electric Blues.
The two-disc set, released by Sony Music Australia, also included songs from such music heavyweights as Muddy Waters, Albert King, Gary Moore, Fleetwood Mac, and one of Rose's personal heroes, Etta James.
Such positive nods have been fast-flowing for Rose in recent years, with a slew of awards and nominations from within the Australian country music industry in particular. Her most recent accolade was claiming the 2012 Female Vocalist of the Year gong in the National section of the Victorian and National Country Music Awards. 2011 saw That Season Again take out the APRA AMCOS Independent Country Music Single of the Year at the Southern Stars Australian Independent Country Music Awards.
But any such acclaim should come as no surprise, considering the widespread celebration of Rose's second, and most recent, full length album, Life Gets In The Way.
At the time of its release, Country Music Capital News writer Matt Lawrence noted:
''So strong is the release, it could be easily argued that it takes Rose into a well-deserved league of her own. She has a voice most others could only dream to possess and she's more than a dab-hand with the pen ... the amazing quality of Rose's vocal performance is nothing short of breath-taking.''
Life Gets In The Way and its subsequent single releases [That Season Again, Runaway Heart and Get Back Up Again] earned Rose a great deal of national radio play as well as exposure through cable television network CMC.
It also reiterated her skill as not only a captivating vocalist, but an extremely talented songwriter.
As well as preparing new material for her own forthcoming third full length release, Rose has found her songwriting services in demand by a number of other artists.
While regularly co-writing with long-time friend and one half of award-winning duo McAlister Kemp, Drew McAlister, Rose has found her tracks recorded and released by a number of artists, including most recently, Australian songwriting legend Allan Caswell and hot up-and-coming country artist, Ben Ransom.
Rose is currently gearing for the release of her debut single from the new, yet-to-be-titled new album.
Of the new material, she says, there is definitely more of a rock/bluesy edge than perhaps ever before. It's a fact which excites the singer, as she ponders showcasing the tracks as part of her fresh live set.
‘‘There’s always been an element of rock and blues in my music,'' says Rose. ''This time around I really want to take it to another level.''
Rose's career began in Western Australia playing in various blues and rock clubs.
In 2007 she released her debut album, Everything I Need, which earned her the Silver Medallion for Best New Talent at the Queensland Gold Medallion Awards, and the 2008 TIARA Award for Vocal Collaboration with Drew McAlister & a CMAA Golden Guitar Finals berth.
Over the years there aren't many stages around the country Rose hasn't walked. Her soulful voice has been heard at many of Australia's premier music festivals, including the Gympie Music Muster, Mud Bulls and Music, Mildura, Urban Country Music Festival, Boyup Brook, Bridgetown Blues Festival and the Tamworth Country Music Festival.
Averaging 200+ gigs a year, she is a headliner in her own right and has supported the likes of Beccy Cole, Adam Brand & Vanessa Amorosi.