Ignite and Imagery is a North Carolina hip hop group with an MC/producer who plays keyboard and bass on stage while rapping, and an MC/ soul singer who plays drums while vocalizing, and an occassional trumpet player; the live shows are not to be missed. Their new album Gimmick Free is an offering of lyrical acrobatics with a focus on smooth, melodic flows that compliment the beat. The aim is to please the ears of music fans who might not care so much about lyrics, while still dropping the jaws of fellow lyricists. The beats, mostly by Ignite Mindz, range from beautiful soul to the sinister classical, to funked out, to jazz, to rock. It's just two people from Winston-Salem who love hip hop and making music. NC has some incredible hip hop artists and I&I is happy to be a part of this scene.