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Durban born, Justin Eglin, aka JMAXX is a rare talent, displaying a deep understanding of South Africa's various black cultural influences. With a zest for R&B, Kwaito, Hip-Hop and House mixed with a flavour of Techno Pop, he is preparing to explode into the music scene with a fresh new sound. Justin roots comes from a noble line of Counts and Countessas consisting of a Portuguese mother, a Jewish father and German grandfather, and he boldly dares to venture into the world of rhythm. His love for African beats and rhythmic influences forges a complex character, searching for release. This driving force feeds his desire, pushing him forward, expressing itself through song; a curiosity then becomes a hobby to write and compose his own melodies and lyrics, until finally it culminates in the evolution of JMAXX. Inherently very soft-spoken, bordering on a shy introvert with a passion for animals, he speaks with determination and flaunts a “never say die” attitude. JMAXX declares: “I recognize that knowledge can be very powerful”. He believes scholars and the youth must never give up on their dreams, stressing that there is no word like "can’t", and if you put your mind to it, anything is possible. “People can strip you of everything, but they cannot and will not take away my dreams and my knowledge” he testifies. He portrays a childlike craziness, and displays an invincible courageous spirit when he steps onto a stage.” This is the place he was born to be. Here, he is free to entertain patrons and fans with an energy and passion that has no bounds. JMAXX projects an inner strength, more like a power of being in total control, conveying his feelings through this powerful medium of music. The air is immediately highly charged and he stops and shouts from the stage, “all I want is to liberate the fans, let them enjoy the power of my energy.” And this development from strength to strength has culminated into the inspirational release of “Born To Be Famous”. As and pure and emotional as it gets, 'Born To Be Famous does not hide optimism, but rather, through this song JMAXX expresses a sentiment meant to liberate you from the dark times that sometimes sets in.