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Abi Moore's prowess lies in crafting timeless, singable melodies, her gift for the lyrical observation of her own and other people's lives, and a talent for stamping her unique take on universally relevant subjects. She is well known for her ability to engage and involve a live audience and for the way she uses her astounding voice to take those powerfully insightful lyrics and deliver them with absolute conviction and honesty. Whether she's laying bare a heartbreaking vulnerability or raising a flag of protest, she packs a punch of integrity and vitality at every turn. You'll believe in every word she sings, because so does she.
Abi has a loyal underground following in the East Midlands, where she's based, who don't really want her to be discovered by the mainstream media. It's a good job, then, that Abi doesn't measure her own worth by industry accolades and awards. More of a DIY girl, her mission is to get her music directly to the ears, minds and hearts of her audiences and she succeeds through bypassing the usual business- like channels of agents, managers, record labels and A&R people to just play live. A lot.
Despite being largely undiscovered, her staunch indie approach hasn't stopped her from being noticed commercially. She released her debut album "The Aftermath of '96" in 2006 and followed it with "Things We Should've Said" in 2009. Whilst the first album received widespread critical acclaim and support slots for artists such as Midge Ure, LAU, Jim Moray and 10CC, it was the second that really shone a spotlight on her talents. Maverick Magazine described it as an “evocative and simply stunning album,” whilst The Lincolnshire Standard labelled it “as near to the perfect album as you're ever likely to hear, and that is no exaggeration.” It led to tours for high street chains Prezzo and Caffe Nero, with the latter playing her albums daily in all of their 360 UK stores. She added a massive 70 live Caffe Nero dates to her 2009 tour and they continue to play her music in- store to this day.
The eagerly awaited arrival of the third album will cement Abi Moore as an artist with undoubted credibility. She is that rare gem that the modern music industry seems to have lost: an artist worth investing in, and watching long- term to see which path she'll take next.