Decades ago, before the first rock and roll idols turned music into a product, musicians played 
music the way cobbler’s mended shoes and carpenters built homes. It was a trade like any other job and men did it for work, for wage. Young men would pack their station wagons with gear and travel from city to city to play their songs. For these musicians, it was not only all they wanted to do but all they could do. They were not in search of fame or fortune. It was simply a life in music. 
 
Welcome to the world of Aaron Williams and the Hoodoo.  
 
“It’s what we were meant to do, I have to get up every morning and play my music,” Williams says. “We load our own gear; we drive hours on end for one show. But if you want it, you have to be willing to bleed it.”  
 
William’s drive is second nature. He is what some refer to in the business today as a  “career” artist, a dedicated, straight-talking guy more interested in longevity than a hit single, in building a fan base than winning an award. Five years from now, you will not find him serving food or driving a taxi. He will be playing music. “I need to play music, I want a career in music and a ‘career’ is not five years, but 35.” 
 
On their new album, It Ain’t Easy, Aaron Williams and the Hoodoo follow in the footsteps of musical archetypes like Ronnie Earl, Buddy Guy, John Lee Hooker, The Black Keys, Kenny Brown and R.L Burnside. These artists inspire them not just for their work, but for their approach to their art. They exist outside the traditional economic constraints of “success” and “failure,” and do their own thing on their own time. “They would all be playing music whether there was money in it or not,” says Williams. “All of them would be homeless rather than do something else. In my mind, you’re either a musician or you’re not.” 
 
Zigzagging the Midwest and South, doing it the only way they know how, Aaron Williams and the Hoodoo spends most of their time, 180 nights a year on the road. They headline most of those dates, but have also played supporting slots for the Black Keys, Bernard Allison, Taj Mahal, among many others, as well as dates at some of the largest festivals like Summerfest and Bike Week in Daytona Beach, FL. 
 
“I’m embarrassingly in love with music,” he admits. “It’s disgusting. We ride around and 
play our style of music. In the van after shows we listen to records, talk music and turn each other on to new music, it’s all-consuming.” 
 
So is listening to Aaron Williams and the Hoodoo. It Ain’t Easy, their first album, is a tour de force of authenticity, covering sounds from blues, rock and roots. It’s music the way it was meant to be played, with a music-is-my-life, let’s-hit- the-road attitude. “You can’t chase a record or an idea. You get to the real meaning, make it as good as you can make it and suffer the result.” William’s appreciates the simplicity of the approach. “If it moves you, then it’s done. If it’s perfect—but you’re still not moved—then you’ve still got work to do. Music is personal, what one person likes isn’t going to please everyone. We’re in a business that you have to just accept, bad or good and just go with It.” 
  
“This record isn’t perfect by any means. From a pop radio perspective this album has no chance. But we weren’t trying to make a radio record; we kept it honest and to our hearts. That attitude became another member of the band in the studio. If that attitude was with us at all times, we knew we were doing something right.” 
 
“Ray Charles is my favorite singer of all time. But he doesn’t sing about things no one else has 
sung. Muddy Waters borrowed from Robert Johnson.  But what they have behind their words are genuine and sincere and for it to mean something is all that matters.  As a songwriter and performer, that’s all I can do – be genuine and sincere in my songs and performances.”

Aaron Williams and the Hoodoo’s music is unwavering, filtering blues, soul, roots, and rock through a prism of emotional authenticity. What emerges isn’t a reinvention of the wheel, 
rather something undeniable, and the very definition of a force of nature. It’s real American music at its core and at its best.