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“This band became one of my favorites in Louisville with the release of their debut full-length Unconscious Afternoon in 2013. The new "Sol Similar" cassingle shows the band has only upped its style and presence.”
“The fellas in sludgey psych-rock band New Bravado obviously love Black Sabbath, but it's what is underneath that initial layer that sets them apart from other 60's/70's garage/fuzz clones. Whether it be intentional or not, I'm feeling a consistent vibe from late 80's/early 90's grunge bands from Seattle like Screaming Trees and Soundgarden. And considering those are two bands I grew up being infatuated with, I consider that to be a good thing.”
“A four-piece band that carries themselves as if there were double that many musicians in the band. They do such a great job at filling out a huge wall of great sound. It’s not heavy rock music by any means, but just emtionally played music with some great structures to the song so it comes across very well. They are quickly becoming one of my favorite bands to kick back and zone out to as of right now.”
“...it honestly isn't all that far removed from straight-ahead 1960s garage rock. There's a little blues in there. There's a little pop in there. There's heavy rock and more, which really is just further testament that Lally isn't really writing to fill a certain sound – he's just letting the songs be what they naturally want to be.”
“Unconscious Afternoon, New Bravado's debut EP, eats the living flesh and spirit that is Hawkwind, Sabbath, Blue Mountain Eagle, and the 60s/70s fuzz-psych galley. "Death Wobble" mumble sideways with Ben's sweeping vocals, cinch-ringed to a saddle of heavy rock, but sputs any frills and just power chords Thunder and Roses-style into a neurine groove that isn't pretentious, ironic or knuckled. "Nobody Saw Nothin'" isn't a reference to but just sits and stirs in some cosmic shit. The opening wriggle of flange and toms that is the title track eventually lashes to an exotic crease before securing itself to a chorus that makes the drive of the song corrugate with a blend of psychedelia, doomish rock and biker speed that you forgot where you started.”
“Lally, who also continues leading the band Benanthrope, has displayed a desire to try different styles and avoid complacency. He describes New Bravado as “definitely more heavy, fuzzy, streamlined and guitar-driven than both Benanthrope and SDQ … While both other bands definitely do produce their own desired primal results, they lean a little more on the cerebral side of things than NB, I think."”